Arizona Republic from Phoenix, Arizona • Page 84

ALL EDTONS Thnenlx, Sunday, Aug. 9, The Arizona Republic G-3 ii KILL TT n. 7 lyeiv structure is Located Near Heart of Busy Phoenix Shopping Coinimuiily Located on 3rd Floor 4 II Iff it i-lnrs "II i and private dining rooms on the third floor is provided by high-speed elevators connecting with all tower floors and with the air-conditioned parking levels underground. Tenants of the six-story portion of the complex, which adjoins the high-rise portion, will have direct access through a walkway at. the third-floor level.

t- llniiit ill Located on the edge of the downtown "core," the Arizona Title Building is within four blocks of state's major financial concerns and headquarters of city, county and federal governments. Providing office accommodations in close proximity to these vital facilities, the developers feel, is a major step toward the projected reconstruction of urban Phoenix. The current trend toward suburban offices has not diminished importance of downtown, owners contend, but instead points up a need for improved facilities there. Many business and professional men make day-today contacts in the district's financial and governmental Institutions. Provided with the proper convenience and services they will help spark a new kind of downtown growth.

The destiny of urban Phoenix, by the loftiest projections of developers and planners, needs only time to be met. They see it as an integrated community housing, employing and meeting the need1; of its inhabitants on a 24-hour basis. Sharing this optimism. Dnn- aid MacKay, executive director of the Downtown Development Corporation, believes that time is a key factor. Ind costs in the downtown ana.

he explained, have prohibited large scale projects. If i v. Downtown Phoenix's newest business area left tradition behind when it was established. Rather than opening directly on the busy sidewalks, the commercial area is located on the third floor of downtown's tallest building. Members of the Arizona Title Building's unique shopping community will include an executive dining room and cafeteria, barber and beauty shop, health club, gift and stationery shop, tobacco and newsstand, miniature drug store, public stenographer, travel agency, and other commercial and retail establishments to be opened later.

One of the most outstanding third-floor features will be multiple conference and private dining facilities, including a 200-seat conference room, capable of accommodating special meetings, parties, receptions and exhibitions', in both daytime and evening. The room will be completely equipped for motion pictures, banquets with speaker's rostrum provided, and merchandising events. Smaller conference rooms will be available for similar events for groups from 6 to tiO in number. One of the most attractive and versatile dining establishments in the Southwest will be operated by Manning's, a highly regarded name in food industry nationally. Attractive dining areas with waiter service and cafeteria facilities; a handsome cocktail lounge, decorated to create an inviting atmosphere, and an attractive landscaped patio area for dining al fresco will be included.

"We feel it will he one of the most pleasant luncheon spots in the downtown area." said Walter Gould of the skyscraper's leasing staff. An unusual service provided from within Manning's kitchen catering to luncheons in any office within the building is made possible by the highly efficient vertical transportation system incorporated in the Arizona Title Building design. The entire operation will be keynoted by food excellence and gracious service, according to Willard G. Houghton, Manning's vice president supervising the new installation. Easy access to the shops, conference rooms and public NEW PHOEMX SKYLINE The changing face of Downtown Phoenix is reflected in the new Arizona Title Building Complex-, rising 250 feet above street level, and including a six-story portion at right.

Beyond the new skyscraper, county and municipal buildings add beauty to skyline. Chanen Firm Passing Three Big Milestones sociated General Contractors of America, Chanen is past president of Arizona Building Contractors, the Building Chapter of AGC in Arizona. Last year, he was one of six general contractors selected from throughout the nation to represent the U.S. State Department and the AGC on a 30-day study tour covering thousands of miles in the Soviet Union. For the future, Chanen Is more optimistic than ever about Arizona, and has several new projects on the drawing boards for Phoenix and Tucson.

In addition, construction projects in Beverly Hills, LaJolla and San Diego will be announced within a few weeks, Chanen said. American National Red Cross, the Arizona Junior Chamber of Commerce, which named him "Outstanding Young Man of the Year" in 12, and the Phoenix Real Estate Board, which named him "1963 Citizen of the Year." Just last month, he was named by L. B. Worthington, president of U.S. Steel Corporation, as a member of the National Corporations Participation Committee of United Community Funds and Councils of America, and.

in addition was appointed by Lawrence E. Laybourne, assistant publisher of Time Magazine, as a member of the national speakers bureau of UCFCA. A national director and committee chairman of the As ulate activity and business. Greater accessibility from proposed freeways and major street improvements will add even greater impetus to the movement, Beatty explained. City Council participation is also important, he said, but they have given every indication of paving the way whenever possible.

1 a and developers alike believe the area will also undergo a dramatic, increase in apartment construction. Much of this will be prompted by expanded downtown activities. The need, they point out, will multiply as the downtown area becomes more convenient and attractive. Construction of this type is expected to take place northwest and northeast of the downtown hub. Renewed retail sales activity will also be experienced as a result of the residential influx.

Though somewhat modified, merchants will find they have a definite market to supply. Planners insist it should, in' no way, detract from the present success of suburban shopping centers. "The high cost of real estate will encourage a vertical growth of downtown Phoenix for the next 8 to 10 years." according to Colonel IOiiis Himelstein, one of the owners of the Arizona Title Building. But. he predicts, "there will be no stopping it." being one of-the developers.

As a builder-developer, he was one of the forerunners of a new breed that has played an important role in the state's growth. Probably the best outward indication of his confidence in Arizona is the fact that he has invested in many of the projects that his firm has built. One of the most important is the 11-story Phoenix Title Building, newest and tallest building in downtown Tucson. One of the original developers of this project, Chanen literally built it from the idea stage, and now is its owner. As members of a restless breed, Himelstein, Bochat and Chanen already are looking beyond the Arizona Title Building.

What they see is a new Phoenix, dramatic in conception and dynamic in achievement A city of skyscrapers accommodating a business community based on service and convenience to a metropolitan population. Employes Uniformed All maintenance employes of the Arizona Title Building will be uniformed for easy identification and efficient service, according to Le G. Moore, property manager. Specialists on the building staff are trained and equipped to care for the gigantic 1,200 tons of air conditioning equipment, service the building's modern electronic communications equipment and perform every other task necessary to keep the complicated physical plant in operating trim 24 hours per day, seven days per week. With the return of competitive prices this development will begin.

MacKay also points to the current expansion of city and county governmental facilities as the nucleus of impending growth. And, he added, indications are that future state government expansion will be in this direction. From his vantage point MacKay also sees downtown as the center of the area's cultural interests. This will be partially generated by completion of the proposed civic auditorium now in the planning stages. Refocusing attention toward downtown, the facilities will also generate a need for certain types of retail businesses, he explained, and a developmental pattern will be established.

The direction, speed and intensity of downtown development has long concerned the Phoenix City Planning Department. Their forecasts, based on trends and long range municipal objectives, are made to better serve the city. In the interest of balanced activities. John Beatty. director" of the Phoenix Planning Department, concurs with the idea that the county and city office complex and the proposed auditorium will be the starters for new development.

These, with other major projects to enhance the area and make it attractive, will stim nificant role in its growth ever since. They share a certainty that Phoenix and the Valley will continue the growth that has approached the status of a modern American legend. Colonel Himelstein, whose success has stemmed from accurately predicting developments trends, notes emphatically that metropolitan Phoenix will be a city of one million people by 19. "And my optimism is pessimistic," he adds for emphasis. "People seem to bring their own industry with him," he states.

"I see nothing but a bright future for Phoenix." Both Bochat and Himelstein are retired army officers. Although they served in the Philippines at the same time, they did not meet until later in the United States. Old friends by the time they settled in Phoenix, they began their partnership in the real estate business. According to Bochat it was a natural progression from real estate to land development. In 1949, they helped pioneer the mass development of low-cost homes in the state.

During that period of intensive housing construction, the partners built more than 2,000 homes. Now co-owners of the Del Monte Companies, dealing in land investments and mortgages, Bochat and Himelstein have taken an active part in spreading the story of the Valley of the Sun. They have mailed volumes of literature to out-of-state concerns, as well as worked closely with local area promotion agencies. Chanen, who is president of Chanen Construction Company, is general contractor on the Arizona Title Building Complex as well as Paul Coze Murals Are Featured An unconventional technique for creating murals, developed by Phoenix artist Paul Coze, is a striking feature of the new Arizona Title Building. The 175-foot lobby mural, longer than an Olympic-size swimming pool, has 10 three-dimensional figures portraying contemporary Indians in the Phoenix area from the late-arriving Yaquis at Guadalupe, to the vast Papago tribe, the largest to inhabit this area.

Coze's unique mural-making techniques stem from his conviction that "art must have native roots." To find "the roots" for his Arizona art he spent years on Indian reservations, studying the history and customs of Indian tribes. Seven tribes named him an honorary member. His French-language book, "Manners and History of the American Indian," published in 1928, is still in print. Not only must his facts be accurate, but he also insists on working with materials that stem from "the roots." Arizona sand was glued to plastic figures for realistic skin tone and color. Ornaments made of Arizona copper and cotton were glued in place with a special adhesive Coze developed.

The largest figure (because they are the largest Indians i is an Apache Crown Dancer, realistic down to the tone of his hair after having been washed in Yucca root suds. The Crown Dance, an Apache puberty ceremony, is still performed in Arizona. 1 277-1467 MORE EFFICIENT ELECTRICAL INSTALLATIONS AT LOWER COSTS IS OUR BUSINESS Example: IN TlIK BEGINNING On a d.ty when the Arizona Title Building Complex was only a vision and a set of plans, the three developers of the project watch preliminary excavation. They are, from left, Milton Bchat, Herman Chanen and Col. Louis Himelstein.

Partnership Rcsponsihlc For Skyscraper's Development Arizona Title Building -ill llliuni Chanen Construction Company, is passing three big milestones in its corporate life, almost simultaneously. The first is the beginning of its Kith year in business. The second is completion of the 24-level, SH-million Arizona Title Building Complex, the firm's largest project to date. TlIK THIRD IS the opening of its first out-of-state office, in Beverly Hills. marking another step in a carefully programmed expansion of its operations.

Chanen Construction was organized in 1955 by Herman Chanen, then in his 20s and still one of the youngest of the group of young men who are shaping the growth of the Southwest. Since its founding, the Chanen company's mark has been stamped on banks, office buildings, shopping centers, bottling plants, airports, hospitals, industrial buildings, warehouses, hotels, apartments, newspaper plants, automobile showrooms and medical centers. Among projects currently under construction are the Biltmore Fashion Park, where Chanen has completed buildings for Saks Fifth Avenue and I. Magnin and and is erecting buildings for additional tenants. CHANEN ALSO is building Doctors Medical Center, a million-dollar facility adjacent to Doctors Hospital, which was another Chanen project, and recently completed the new Coca-Cola Bottling Company plant in Tucson and a million dollar underground communication facility American Telephone Telegraph Company in Holbrook.

With opening of the Arizona Title Building, Chanen Construction has the distinction of having built the largest downtown office building in each of Arizona's two largest cities. The 11-story, Phoenix Title Building in Tucson was built, and is owned by Chanen. One of the most interesting recent Chanen projects was the multimillion-dollar passenger terminal at Phoenix Sky Harbor Airport. The Chanen firm has greatly expanded and diversified its operations in the last few years, establishing equipment rental, steel products, advertising, and research, and property leasing and management divisions. Its development and property management activities involve the Arizona Title Building, 300 West Osbom Building and Dorris-Heyman Building in Phoenix, the Phoenix Title Building in Tucson, and others.

DESPITE THE time demands of a' growing business, Herman Chanen has played active roles in professional associations and in community service. He has been cited for his tireless community activities by such organizations as United Fund, Boy Scouts, Boys' Clubs, National Conference of Christians and Jews, Here's a flexible system that is unique in itself! A complete vertical electrical network utilizing as one of its main features, efficient, money savinq GENERAL ELECTRIC plug-in Bus-Duct. The distribution consists of two unique systems, one a vertical bus-duct installation using one 3000 ampere General Electric feeder duct, and two 1000 ampere General Electric plug-in busways. The second system consists of a continuous loop which provides energy to panels on each floor, operating on 120 208 volts. Savings are evident.

Tremendous quantities of cable and conduit were replaced by this hi-capacity Busway network. Two men who view retirements as an opportunity for hard, creative work, and a third man who is filled with the dynamic creativity of youth, make up the team responsible for development of Phoenix's new skyscraper. The skyscraper is the Arizona Title Building Complex, and the main ingredients that went into its production were three men named Col. Ixuis Himelstein. Milton Bochat and Herman Chanen.

Together, they make up the partnership known as Monroe Development Company, owner of the 24-level tower and its six-story companion structure which occupy the half-block between First and Second avenues on the south side of Monroe Street. Besides their obvious common interest in the glistening skyscraper that dominates the financial hub of the Valley of the Sun, the trio have other things in common. One is a firm conviction that Downtown Phoenix is crossing the threshold of a regeneration movement that will see renewed awareness of its role as the nerve center of the nation's number one growth area. Another is the belief that their proud new office building will lead the way in this new era. The eo-developers find no Argument with growth outside the downtown area.

In fact, they recently completed a five-story office building at 300 West Osborn Road, housing such firms as Southern Arizona Bank Trust Company; Southwest Forest Industries, General Electric Company, Dempsey-Teg-eler Inc. By today's standards, all three developers could be considered neo-natives of Phoenix. Each came to the Valley in! 1947 end has played a sig I St fel ARTHUR ELECTRIC INC. Jfi 5i "1censcc NaHonally since 1924" mVA North 7th Phoenix, Ariz. SI ir.